There are many reasons why you should hire an editor, but these three sum it all up.

You may be wondering if it’s worth it at all to hire an editor. In a society obsessed with social sharing, does proper grammar still have a place among text speak, emoticons and emojis?

You’d be surprised.

Find out why having perfectly polished copy is still the best way to go.

1. To give your business that professional look

A professional editor has a trained eye for catching mistakes and polishing your content to make it clear, concise and coherent. You will get a third-person perspective while maintaining your voice.

You may be a native English speaker or maybe you have been writing all your life, but if you didn’t train as an editor, you are still prone to committing language mistakes.

If you listen to a person talk, their tone, diction and the power of their voice might be more appealing than their grammar. Information could be repeated for emphasis and all it would do is create a greater impact on the listener. You don’t even need to know if they can spell correctly.

If you transcribe the same speech, however, grammar, syntax and coherence become major factors. Information repeated unnecessarily becomes annoying. Incorrect spelling becomes an eyesore, and you start to wonder if the person really knows what he is talking about.

Have you ever seen homes designed by an architect and some which were merely built by an amateur? There is a world of difference in the overall look and feel of the structure.

Similarly, when you hire an editor, you get none other than professionally edited content which can help enhance your image and thus improve your business.

2. To let you focus on your craft

Are you a CEO, a builder or an artisan? Do you make the best coffee this side of the world? Maybe you are a techie who understands programming language, but needs help polishing your English language skills.

If you are good at something, you have to spend most of your time on that, delivering your goods and enhancing your craft. Still, you have to tell your customers about yourself and your product – what it is, how it can help them and how they can purchase it.

You can run ads online, print out a brochure or post your listing on several media. You can also provide information about your products online through your website, social media page (like Facebook) and other sites related to your product or business.

Before you advertise your product online, make sure that the information you provide is error-free and easy to read and understand. A single typo error can make you lose potential customers. After all, how can you trust someone to provide quality service if they are sloppy with their own product description?

If you email a client with a poorly composed message full of grammatical errors, even if they are just typos, these careless mistakes could make your client question your abilities and even think that your work might not be worth their time and money. You would have lost a potential client.

Professionally edited content instills faith in your customers; they will have more confidence in the quality of your product or business because the way you interact with them shows how thorough you are in everything you do.

Hire an editor to check if your content sends the correct message about you and your business. It will not only help you project a professional image of being an expert in your craft, but also help you focus on enhancing the quality of your work.

3. To emphasize your standards

If you can demonstrate careful attention to detail in your interaction with your customers, how much more when it comes to your business?

The effort you put into making sure your content is well-written and polished shows how much you care about the product or service you provide.

You know how important it is to be thorough with your work and ensuring your standards are met. You understand how putting in that extra effort pays off in the end. You believe in quality – you provide it and you expect it of others.

It doesn’t even matter if you can write well or not. If you hire an editor, you are letting an expert take over. Just like you hope your own customers would.

If you are writing for the web, it would benefit you to have well-edited content. Today’s search engines use sophisticated bots that can analyze not only your authority on the topic and its relevance to the query, but also the flow of your sentences, such as how readable your content is.